Research Paper Basics

Is Google the Queen of the Internet?

Many college students believe that a website that lands higher in the Google rankings is automatically a better site with more trustworthy material.

Not so.

Google is very secretive about how their algorithms work—they just don't want us to know exactly how they rank things (presumably to keep people from gaming the system to boost their websites' rankings), but we do know a few things.

What will boost a website's position

What will lower (or destroy) a website's ranking

A scholarly article that is just several paragraphs of smart, well-informed writing doesn't do too well in Google rankings. Google claims that "quality content" is one of its criteria, but there is no way a machine can sort truth from lies. About all they can do is look for variety of language and sentence length.

A sad example from 2016

This article from the Guardian newspaper discusses a strategy for dealing with a key Nazi agenda item that was Google's top search result: "How to bump Holocaust deniers off Google's top spot? Pay Google."

Things have changed since the article was published. When I typed "Did the Holocaust happen" into the search engine in 2019, I got a lot of links to sites discussing Holocaust denial. Nevertheless, the lesson is still good.

"Stormfront" didn't get to the top of the rankings list because it had the best information. And Carole Cadwalladr didn't manage to bump "Stormfront" from the top spot because she had better information. She just paid Google £24.01.

The views and opinions expressed in this page are strictly those of the page author.
The contents of this page have not been reviewed or approved by Ashland University.
Revised 8/29/19 • Page author: Curtis Allen • e-mail: callen@ashland.edu.